更新时间：2021-08-27 12:00:46
coverpage
WordPress 3 for Business Bloggers
Credits
About the Author
About the Reviewers
www.PacktPub.com
Support files eBooks discount offers and more
Preface
What this book covers
What you need for this book
Who this book is for
Conventions
Reader feedback
Customer support
Chapter 1. A Blog Less Ordinary—What Makes a Great Blog?
You can stand out from the crowd
Where do you fit in?
Not all business blogs are the same
Categorizing business blogs
The WordPress arsenal
Summary
Chapter 2. Introducing our Case Study—WPBizGuru
WPBizGuru—the man behind the blog
Before and after
Goals and planning
An overview of the WPBizGuru makeover
Chapter 3. Designing your Blog
Blog design principles
Implementing your blog design
A brief introduction to CSS
Setting up a local development environment
Case study—WPBizGuru design
Chapter 4. Images and Videos
Image theory basics
Images in WordPress posts
Setting up an image gallery
Using video
Adding a favicon
Chapter 5. Content is King
Blog writing tips
Categories and tags
The About page
Other static content
Backing up
Chapter 6. Search Engine Optimization
The principles of SEO
Keywords
Permalinks
Title tags
Sitemaps
Inbound links
Robots.txt optimization
Using excerpts on the home page
Search engine submissions
SEO software and tools
Seeing results
Chapter 7. Supercharged Promotion
Syndication
Blog indexes and search engines
Using social networks
Using Twitter
Social bookmarking
Chapter 8. Connecting with the Blogosphere
Defining the blogosphere
Why it's so important to be connected
How to engage with the blogosphere
The blogroll
Feeding off the blogosphere
The importance of comments
Installing a contact form
Chapter 9. Analyzing your Blog Stats
Key performance indicators
Web analytics tools
Alexa rankings
Chapter 10. Monetizing your Blog
Google AdSense
Affiliate programs
Direct ad sales
Paid reviews
Case study review
Chapter 11. Managing Growth
Keeping up with the workload
Going mobile
Managing increased traffic
Outgrowing your web host
Bringing in other writers
Introducing WordPress Multisite
Index
