Preface

WordPress for Business Bloggers provides advanced strategies and techniques which will help you to take your WordPress business blog from average to extraordinary. Regardless of whether you already have a blog, or are still in the planning stages, this book will show you how to use WordPress to create a highly successful blog for your business.

This is a practical, hands-on book based around a fictitious case study blog, which you will build using a development server on your own computer. The vast majority of tutorials and examples will be applied to the case study blog. The case study grows chapter-by-chapter, from the installation of your local development server, right up to the finished blog. You will be installing and configuring a selection of WordPress plugins to improve the functionality of the case study blog.

You are provided with clear instructions and detailed screenshots, so you can see exactly what to do at each step of the build. When you have completed the case study, you will have the knowledge and confidence to apply all the techniques you have learned to your own WordPress business blog.

The author assumes you have basic experience with WordPress, already know how to set up a self-hosted WordPress blog, and are familiar with the basics: creating posts and pages, configuring blog settings, and so on. By the time you have finished the book you will have moved forward from WordPress novice to an advanced user of the software in a business context.