Summary

In this chapter, we have considered what makes a great blog. We have looked at how the success of a blog depends on its strategic goals and how well it fulfils them. We outlined a number of strategic goals that are relevant to business blogs and saw examples of blogs that aspire to those goals.

We have also seen a number of blog types that are derived from the various strategic goals, and introduced some of the tools and features of WordPress that allow bloggers to realize them.

In the next chapter, you'll be introduced to the case study blog we'll be using throughout the book. You'll learn how to identify your own strategic goals and draw up your blog plan, by using the case study as an example.