Levis Icon Store Buttenheim 李维斯布滕海姆潮流时尚店
Design agency: plajer & franz studio gbr
Location: Berlin, Germany
Area: 87m2
Photography: die photodesigner.de
设计单位：plajer &franz设计工作室
项目地点：德国柏林
项目面积：87平方米
摄影：die photodesigner.de
The Levis icon store in Berlin is a small concept store designed by plajer & franz studio. The challenge was to redesign and rebuild the existing store in just 5 weeks before the Berlin fashion week.
The vision was to create a feeling of being in a typical old loft apartment with an industrial charm. Historical windows form shelf structures and window bars become cloth rails. Some glass panes are original and others are glazed with acrylic panes with Berlin“places to-be”printed on. Old radiators provide a basis for a presentation table which forms the center of the store and allows a varied presentation of products. The changing rooms and the cash desk were built with historic door elements. Levis merges with Berlin culture by using historic architectural elements in a quite artful way!
Cutaway View 1 剖面图1
Cutaway View 2 剖面图2
Cutaway View 3 剖面图3
Plan 平面图
plajer & franz设计工作室设计的新项目——李维斯潮流时尚店位于德国柏林。柏林时装周开幕在即，想要在五周的时间之内完成整个项目的设计和重建，这无疑是一个巨大的挑战。
本案的目的是营造出典型LOFT公寓的感觉，还需要带有些许工业气息。古老的橱窗被用作摆放商品的货架，橱窗上的木条则被用作挂衣服的杆子。部分玻璃窗保留原样，其他的有丙烯所作的画，如“柏林值得去的地方”等。一个古老的暖气片成为展示台的基底，放置在店内的中央，可以展示各式各样的商品。更衣室和收银台都是由旧门组建而成的。用这样一种巧妙的方式，将李维斯品牌与柏林文化完美地融合在一起。