Foreword

Surely we’ve all had coincidences in our lives. We’ve been blessed with beat-the-odds, fortunate circumstances, and all we can do is shake our heads in wonder and be grateful that luck, serendipity, kismet—whatever we want to call it—came our way.

Stacey Hall and Jan Brogniez don’t leave it at that. They think we can create our own luck. They believe we can increase the likelihood that synchronistic events will occur. They prove that clarity and commitment to values create a magnet that draws serendipity to us.

They don’t just think, believe, and feel this. They’ve developed a system that shows us exactly how to do it, and they outline their ideas in an easy-to-understand, step-by-step way so we can implement them in our own lives.

Ready for some more good news? This book explains that marketing our self, our services, our products, or our organization does not have to be a hard sell. It does not have to be manipulative, pushy, or offensive—just the opposite.

Strategic Synchronicity is the perfect blend of yin and yang, head and heart, logic and intuition, initiative and patience. It’s a system that appeals to left-brained individuals, who appreciate specific examples, and right-brained readers, who appreciate emotional and spiritual congruence.

I know these principles work because I’ve applied them in my own business for the past twenty years. Time and again I’ve picked up the phone (these days, logged on to e-mail), and the person on the other end has offered me something I’ve been wishing for: an opportunity to speak on a cruise, a consulting contract in a “slow” month, an endorsement from a best-selling author. These pleasant surprises weren’t things I actively sought; they were by-products of a series of behind-the-scenes recommendations from people who have worked with me over the years and have become my “silent salespeople.”

People who attend my workshops often tell me they wish they could have their own business, but they’re not comfortable selling themselves. I reassure them that they won’t have to if they do their job right. If they get really good at providing something people need, if they take responsibility for maintaining positive visibility, and if they do their best for every client every time, satisfied customers will become their best advertising.

If you apply the ideas in this book, you will receive benefits beyond your dreams. Opportunities will “fall into your lap” that defy the odds. People will come into your life offering exactly what you need or want at that time. And that’s when you fulfill your end of the bargain by feeling grateful. As the authors point out, appreciating and acting on what comes our way is an integral part of this process. By behaving honorably, giving quality service, trusting this “invisible” process, and being thankful, you will be rewarded.

Attracting Perfect Customers: The Power of Strategic Synchronicity is a beneficial manual for anyone who wants to succeed in business— without ever lying. Read it and reap.

SAM HORN
President of Action Seminars
Author,Tongue Fu!, ConZentrate,
and What’s Holding You Back?