更新时间：2021-06-25 21:24:14
封面
版权信息
Packt Uppsell
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Preface
Who this book is for
What this book covers
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Part I. Defining what to build who we are building for and why
Chapter 1. Identify Key Business Outcomes
Business context defines everything we do
What influences product success?
A business model
Key Business Outcomes
Summary
Chapter 2. Invest in Key Business Outcomes
Investments
Time-bound priorities for Key Business Outcomes
Investing in Key Business Outcomes
Playing the Investment Game–what outcomes will the business bet on in the next one-to-two months?
Chapter 3. Identify the Solution and its Impact on Key Business Outcomes
Finding the right problem to solve
To build or not to build?
Creating an end-to-end view of the user and business (product/service) interaction
Estimating impact on Key Business Outcomes and derive value scores
Visualizing our priorities using a 2 × 2 matrix
Chapter 4. Plan for Success
What does success mean to us?
Defining success metrics
Mismatch in expectations from technology
Cost of technical trade-offs
Defining technical success criteria
Chapter 5. Identify the Impact Driven Product
Understanding product impact
The cost of creating an impactful product experience
Defining the Impact Driven Product
Value mapping
Deciding to build buy or not at all
The cost of a digital solution
Risks of not building something
The cost-impact matrix
Part II. Are we building the right product?
Chapter 6. Managing the Scope of an Impact Driven Product
Are we there yet?
Faster is not always smarter
Minimum Viable Product (mvp)
A brief time lapse on car making
So what is the most impactful product?
Happy customers at every phase of the product
Chapter 7. Track Measure and Review Customer Feedback
Why do well-made products fail?
Feedback blind spots
Types of customers
Understanding the perceived value of our product
What aspect of our product experience matters most?
How and when to collect feedback?
Is the consumer ready to share feedback?
Chapter 8. Tracking Our Progress
The need for gratification
Is our product working well for the customer?
Part III. Are we building the product right?
Chapter 9. Eliminate Waste – Don't Estimate!
Why do we need estimates?
Why can estimates not be accurate?
What should be the outcome of an estimation discussion?
Chapter 10. Eliminate Waste – Don't Build What We Can Buy
Selling an idea
What got you here won't get you there
To build or not to build
Feature black holes that suck up a product team's time
Chapter 11. Eliminate Waste – Data Versus Opinions
Defining the hypothesis
#1 – data we need before we build the feature idea
#2 – data we need after we launch a feature
The problem with data
Chapter 12. Is Our Process Dragging Us Down?
Business and organization context
Reason #1 for process waste – striving for perfection
Reason #2 for process waste – striving for efficiency
Reason #3 for process waste – striving to maximize throughput
Solutions to eliminating process waste
Solution #2 – don't strive for efficiency instead foster collaboration
Solution #3 – don't strive for throughput instead restructure teams based on outcome-driven timelines
