About the reviewer

Greg Cohen is a 20-year product management veteran with extensive experience in understanding customer needs and collaborating with development to create market-driven products. He is an expert and strong advocate of customer-centric design and agile development, and a pioneer in applying lean methods to product management.

Greg earned an MBA with honors from Babson College and a Bachelor of Science in Mechanical Engineering with second major in Electrical Engineering from Tufts University.

Greg is the founder of Agile Excellence LLC. He has worked and consulted for venture start-ups and large companies alike, including Software-as-a-Service (SaaS) products, data analytics, and medical diagnostics and devices.

Greg is the author of the books, Strategy Excellence for Product Managers, Agile Excellence Press (2017), Agile Excellence for Product Managers, Super Star Press (2010), and 42 Rules of Product Management, Super Star Press (2013). He is the former President of the Silicon Valley Product Management Association as well as a speaker and frequent commentator on product management issues.