外贸英语函电(第二版)
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Unit 2 Establishing Business Relations

Learning objectives

1) Know the importance of establishing business relations.

2) Be familiar with the channels of information.

3) Master the steps of writing.

4) Master the relevant words, phrases and sentences.

Mini-case

【After a trade fair】

Mr. Wu, a representative of a trading company has just come from the China Import and Export Commodities Fair in Guang Zhou. A lot of information about importers overseas has been collected there. He is quite interested in one of them, Messrs. Arthur Grey & Son. If you were Wu, what would you decide to do further? Please give enough reasons.

【Analysis】

To find a good partner is the first step of business. There are many more channels nowadays to choose one or two. Trade fairs, especially those held by the authorities are better places to meet new clients, whose information is likely reliable. To encourage mutual understanding, the first letter to introduce oneself is very important.