Preface

As an industry-leading Customer Relationship Management (CRM) cloud application, Salesforce CRM helps organizations manage customer interactions. It greatly enhances sales performance and customer engagement processes, and provides your business with a robust, innovative CRM system.

To achieve optimum performance and benefits from Salesforce CRM, there are many functional areas and solutions for you, as the Salesforce Administrator, to consider. This is the only cookbook-style publication that provides recipes which focus on configuring and extending this powerful CRM system in Lightning Experience.

Salesforce CRM Admin Cookbook provides step-by-step instructions that enable you to quickly enhance and unleash the power of Salesforce CRM using the Lightning Experience framework. This practical cookbook contains recipes that are presented using clear and comprehensive instructions, along with detailed screenshots, code, and comments.

Whether you are looking for solutions to apply the core features or are looking for ideas for advanced customization techniques using innovative Lightning components, this book will provide you with immediate, practical, and exciting real-world recipes.