Expensive

The tools used in organizations provide lots of value and have obvious benefits; however, a tool should justify its cost and maintenance. A tool may be flexible, provides lots of customization, and is easy to use by everyone but if it's too expensive to implement and set up, then it will be difficult for an organization to justify the benefit.

There are plenty of tools and application that are flexible but are either too difficult to customize or require lot of effort. Some tools are easy to customize but require lots of training and require special skill-sets. Jira tries to tackle these challenges by providing the right balance. Most of the customization can be done from the UI and that enables teams to quickly get started, while at the same time having peace of mind and confidence in the tool because a slight change in the process such as adding a new state in the workflow won't require a week.