Further reading

• The Working with Leads and Opportunities Trailhead module can be found at https://trailhead.salesforce.com/en/content/learn/modules/lex_salesforce_tour/lex_salesforce_tour_sales.
• The Convert and Assign Leads Trailhead module can be found at https://trailhead.salesforce.com/en/content/learn/modules/admin_intro_opptys_leads/admin_intro_opptys_leads_leads.
• The Generate Leads from Your Website for Your Sales Teams article can be found at https://help.salesforce.com/articleView?id=setting_up_web-to-lead.htm&type=5.
• Check out https://help.salesforce.com/articleView?id=creating_auto-response_rules.htm&type=5 for more information on setting up auto-response rules.
• Check out https://help.salesforce.com/articleView?id=customize_leadmgmt.htm&type=5 for more information on configuring lead management.