Laurèl Flagship Store Hamburg 汉堡萝丽儿旗舰店

Design agency: Plan2Plus

Designers: Ralf Peter Knobloch, Tina Aßmann

Location: Hamburg-Neuer Wall, Germany

Area: 330m2

Photography: Ralf Peter Knobloch

设计单位：Plan2Plus

设计师：Ralf Peter Knobloch、Tina Aßmann

项目地点：德国汉堡诺伊瓦尔街

项目面积：330平方米

摄影：拉斐尔·皮特·克诺布罗

The fashion label Laurèl presents itself as an international feminine premium brand from Germany in its new flagship store located on Neuer Wall in the main luxury shopping street of Hamburg. The overall interior design concept for this unique location was realised by the Munich architecture and interior design office Plan2Plus, who is also responsible for the international shop, showroom and headquarter concepts as well as the brand's worldwide roll out.

The shop is structured by freestanding walls with jacaranda surfaces and organic fitting rooms with curtains from floor to ceiling. On the fleet side a lounge area was located in the shop´s second floor that offers an unlimited view on the Alsterfleet. The Mezzanine level is used as an exclusive VIP area with integrated bar and small separated lounge area. A formally reserved, intelligent lighting concept emphasizes the sensitive design of the interior's character. It ideally validates the collections and accentuates single areas of the shop in a diverse range of lighting moods.

时尚品牌萝丽儿是一个来自德国的国际化女性品牌，其新开的旗舰店位于汉堡一条豪华的购物街上。该店的整体室内设计都是由慕尼黑的设计公司Plan2Plus完成的，这个公司不仅负责国际店面、展厅和总部的设计，也致力于品牌的全球推广。

店铺的主要组成部分是有着蓝花楹表面的独立墙以及天花板上由悬垂至地面的帘幕组成的试衣间。休憩区位于店内二层，能够将店内的景观一览无余。夹层则是一个奢华的VIP贵宾区，内设一个吧台和小小的隔离休憩区。智能照明概念强调了店内设计的特征，根据不同的灯光氛围来辨别店内的系列区和单品区。