中国创意产业发展报告(2018)
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Contents

Chapter I General Report: Chinese creative industries forged ahead with cultural confidence in the year of 2017…(1)

Chinese creative industries saw a further growth in terms of quality and benefits in 2017. The facts that new breakthrough was made in development of traditional culture and more creative cites were integrated into the global network have helped the Chinese culture go global; the new Internet-based entertainment industry grew rapidly and its market became more standardized by policy guide and supervision; the convergence of culture and traditional industries has provided a new momentum for economic growth; the convergence of culture and technology has created a new form of creative industries dominated by high tech.

Chapter II Beijing: Promoting the traditional culture through innovative development of cultural creative industries. …(25)

Based on its rich resource of traditional culture, Beijing supported its building of the national culture center and scientific and technological innovation center by fully utilizing the city's unique economic, cultural and social value, boosting the deep integration and development of the excellent traditional culture and cultural creative industries, thus further strengthening the pillar status of this industry.

Chapter III Tianjin: The Traditional Culture Association bears the burden of building the city's culture…(55)

In 2017, Tianjin managed to expand its cultural consumption, while strengthening remarkably its cultural creative industries, making its industrial system stronger and keep optimizing its policy environment. Comprehensively summing up the development of Tianjin's cultural creative industries, The Special Action of Smart Cultural creative industries of Tianjin City put forward 10 key tasks of Tianjin's cultural creative industries during 2018-2025, highlighting Tianjin's local characteristics by industrializing some cultural fields, like furniture and vegetarian diet.

Chapter IV Shijiazhuang: Promoting the excellent traditional culture by improving industrial converge of creative city. …(75)

The city firmly focused on the goal of building modern provincial capital with great economic power; kept improving quality and benefits of economic development; made great effort on bettering its ability ofpublic cultural service; striving to build its cultural brands, such as ancient Zhongshan State, ancient city of Zhengding and stringed instruments, thus shaping a unique historical and cultural logo. It is on the way to develop a new pattern of cultural and creative industries by converging culture, creativity, technology, finance and any other relevant factor.

Chapter V Harbin: Stressing on the cultural inheritance and promoting building of the creative city. …(97)

Since being recognized as “Music City” in 2010 by the United Nations, Harbin fully took advantage of the role that cultural creative industries played in its economy and society, focusing on the traditional cultural inheritance and distinctive presentation of the city's culture, solidifying its development orientation of winter resort, music and fashion to enhance it's cultural power, attractiveness and competitiveness.

Chapter VI Changzhou: Cultural IP sparks the ambition of building a creative city. …(117)

Depending on its cultural IP's power on content, transformation and market, Changzhou was trying to build a integrated and multidimensional creative city IP and promoting its popularity and reputation in 2017 by improving its top design, deepening its transformation to build a creative city, seeking innovative development of its traditional culture and enriching the cultural connotation and social influence of a creative city. The city was extensively using the experience from member of China's “Creative Cities Network”, which helped develop itself as a creative city.

Chapter VII Yangzhou: A synergy of old civilization and modern culture…(135)

This is a city with rich legacy of culture, blocking printing, lacquerware, paper-cut, Guqin, gardening, knives, embroidery, cutting tools and embroidery... all of these cultural creative products are the city's attractive brands. For Yangzhou, the cultural industry is not only its local touch of economic growth, but also a potential for enhancing its comprehensive power. With its cultural industry giving its old civilization a new glory, Yangzhou is building a famous historical city where the ancient and modern culture are shining each other.

Chapter VIII Hangzhou: Taking inheritance and innovation as two “engines” for speeding up building of a international cultural creative center…(151)

Focusing on the strategy of “development along the river” with innovation, clustering, opening and convergence as a consistent thread, Hangzhou made an effort to cultivate a new form of industry and growth point by further improving the industry and market of modern culture and dramatically enhancing the size, guiding force, platform clustering capability, driving force, innovation ability and overseas influence of its cultural creative industries in order to provide supports to accelerate building of a international creative center and a unique world-famous city.

Chapter IX Qingdao: The cultural creative industries helped switch to a new growth momentum; A “City of Film” is rising…(171)

Focusing on the reform of supply-side and growth momentum switch, taking its competitive industry and the convergence of “culture+X” as two “engines” and depending on two driving force of cultural innovation and tech innovation, Qingdao found its cultural industry showing a trend of accelerating, upgrading and convergence. Since recognized the title, “City of Film”, Qingdao has outlines a new blueprint of bringing the Chinese film and TV in industry to a higher lever and assumed the mission of taking Chinese movie to the world center stage.

Chapter X Zhengzhou: Promoting industrialization of the traditional culture resources…(191)

Cultural resource is the base and premise of cultural industrialization. Under the circumstance that China has attached a great importance to inheritance and innovation of traditional culture, Zhengzhou, as the core area of central China's culture and one of eight great ancient capital, figured out a path of industrialization of traditional culture, and transformed its cultural superiority into the industrial competitiveness, making itself increasingly changing from a rich cultural resource to a strong cultural industry.

Chapter XI Wuhan: Traditional culture helped develop its cultural and creative industries and creative city…(209)

Awarded the title of “City of Design” in 2017, Wuhan saw its cultural and creative industries growing and upgrading. Wuhan is promoting a development of cultural creative industries by infusing the wisdom of traditional culture. Now we can see a new trend of the culture economics in Wuhan.

Chapter XII Shenzhen: Culture and Technology: the double engine driving the local cultural and creative industries…(231)

Shenzhen saw a fast growth of its cultural creative industries in recent years, which has become one of its four pillars. On its great basis of high-tech manufacturing, the city developed a convergence of “Culture+Technology” to boost the cultural creative industries. It has organized some branding events, such as International Cultural Industries Fair, Designing Week and The 12th Shenzhen Creative December, and amplified its international influence.

Chapter XIII Chengdu: Innovation gave traditional culture more vigor and inheritance gave the city more vitality…(247)

Culture is a city's root and soul. As one of first pilot cities of culture spending, Chengdu found its cultural industry growing rapidly. This is an ancient city with more than 1, 000-year history, and the culture betokens its essence. For Chengdu's cultural industry, it is essentially important to re-innovate its cultural essence to stimulate its vitality.

Chapter XIV Guiyang: a converge of traditional culture and new tech…(273)

2017 is a year that Guiyang managed to grow its revenue for the cultural industry. The city implemented three upgrading cultural projects, each for Wang Yangming, its ecology and ethnic groups, thus building the cultural products catering to the popular taste. In the future, Guiyang will integrate its resources, create a new form of cultural industry and keep investing in the cultural poverty alleviation to boost a creative transformation and innovated development of its traditional culture.

Chpater XV Sipsong Panna: A system reform help upgrade the cultureoriented travel…(297)

Adhering to the course of advanced socialist culture, Sipsong Panna continued building the socialist core value system, pursuing the comprehensive reform of cultural system in recent years. Its cultural industry is growing rapidly, bringing its cultural building to a new stage. Meanwhile, The city groped for a development strategy combining culture, tourism and business by transforming its geographic advantages, rich natural resources and cultural resources of ethnic groups into industrial values and enhancing the industry's intensity, scale and specialization.

Chapter XVI Xi'an: The city's unique development of traditional culture manifests its charm of creative city. …(315)

Xi'an's cultural identity and its effort of industrial orientation provide many inspirations about preservation of its cultural relics. It tried to manage well the balance between urban development and preservation and use of relics, and that between sustainability of traditional culture and building of creative city, make culture a pillar industry of Xi'an in the new era, and shape a urban ecology with more vigor and charm.

Chapter XVII Xining: Increasing the urban well-being index by develo-ping its cultural creative industries…(333)

Xining was elected a Top Ten Happiest City in 2017, ranking as high as 2nd, and recognized as the Civilized City of China. As the biggest city on the Tibetan Plateau, a key city of the Lanzhou-Xining city group and a important node opening to the west on the Silk Road, Xining possesses an obvious advantage of a diverse and multiracial culture. Xining has established its urban development path that taps into its traditional resources, takes the cultural industry in full play to create the city's symbol, promote its brand and build its image.

Chapter XVIII Comments and Analysis: Development of traditional culture has infilled a new power into creative industries and creative cities. …(345)

2017 is the 2nd year of China's 13th fiver-year plan. In 2017, the creative industries in Chinese major cities kept a good momentum. As an important basis and source of creative industries, traditional cultural resources play a increasingly big role. Creative city building has become a driving force of the industry. 12 members of “Creative City Network” have achieved a great progress and become bridgeheads showcasing the appeal of Chinese culture and achievements of the creative industries.

Appendix I Categories of cultural industry and culture-related industries 2018…(364)

Appendix II List of Creativity Series published by China Creative Industries Research Center…(385)

References…(388)