更新时间：2019-10-24 19:22:54
封面
版权信息
About the author
Preface 1
Preface 2
Preface 3
Acknowledgements
Introduction
Chapter 1 Defining a Paradigm for Business Communication across Cultures
1.1 Definition of Communication
1.2 Purposes and Principles of Communication
1.3 Elements of Communication
1.4 A Paradigm for Business Communication
1.5 Context of Business Communication: Global Business Environment
1.6 Contextual Elements of Business Communication
1.7 A Conceptual Paradigm for Business Communication across Cultures
1.8 Review and Discussion
Reference
Chapter 2 Organizational Strategies and Communication Strategies
2.1 Definition and Categories of Strategies
2.2 Corporate Strategies
2.3 Business Strategies
2.4 International Corporate and Business Strategies
2.5 An Integrated Model of International Corporate and Business Strategies
2.6 Relations between Strategies and Communication
2.7 Communication Strategies
2.8 Framework for Inter-organizational Communication Strategies
2.9 Communication Strategies Based on Business and Corporate Strategies
2.10 Review and Discussion
Chapter 3 Culture Organizational Culture and Communication Strategies
3.1 Definitions and Elements of Cultures
3.2 Dimensions and Theoretical Frameworks of Cultures
3.3 Organizational Cultures
3.4 Relations between Cultures and International Strategies of Organizations
3.5 Organizational Culture Determining Internal Strategic Selection
3.6 Cultures Determining Formulation of International Business Strategies
3.7 Cultural Elements of International Business Strategies
3.8 Cultures Synergizing Organizational Growth Strategies
3.9 A Framework of Strategies for Business Communication across Cultures
3.10 Culture Determinates Communication Styles and Language Strategies
3.11 Culture and Communication Strategies for Building Business Relations
3.12 Review and Discussion
Chapter 4 Language Culture and cross Cultural Communication Strategies
4.1 Functions and Structures of Language
4.2 Relations between Language and Culture
4.3 Representation Model of the World of Experience
4.4 Dynamic Model of Languageand Culture
4.5 Relations between Culture Language and Communication
4.6 Contextual Framework of Cross Cultural Business Communication
4.7 Context and Cross Cultural Business Communication Strategies
4.8 Review and Discussion
Chapter 5 Language Strategies
5.1 Co-operative Principles
5.2 Politeness Principles
5.3 Language Strategies for Maintaining Face in Communication
5.4 Language Strategies for Written Communication
5.5 Language Formality in cross Cultural Business Communication
5.6 Vague Language Strategies for cross Cultural Business Communication
5.7 Review and Discussion
Chapter 6 A Paradigm for Encoding and Decoding Messages
6.1 A Paradigm for Encoding and Decoding Messages
6.2 Rule Systems in Verbal Codes
6.3 Encoding Rules of Nonverbal Communication
6.4 Strategies for Effective Business Presentation across Cultures
6.5 Message Transforming: From Visual to Verbal Messages
6.6 Review and Discussion
Chapter 7 Discourse Structuring Strategies
7.1 Discourse Structure Analyses
7.2 Structuring Macro Discourses
7.3 Discourse Structuring Strategies for Business Letters
7.4 Discourse Structuring Strategies for Memoranda
7.5 Discourse Structuring Strategies for Business Reports
7.6 Discourse Structuring Strategies for Email
7.7 Review and Discussion
Chapter 8 Marketing Communication across Cultures
8.1 Communication Environment
8.2 A Paradigm for cross Cultural Marketing Communication
8.3 A Model of cross Cultural Marketing Communication Strategies
8.4 Cultural Codes in cross Cultural Marketing Messages
8.5 Lingual Codes in cross Cultural Marketing Communication
8.6 Strategies for Establishing Business Relations
8.7 Persuasive Strategies and the Function of Sales Letters
Appendix
8.8 Message Encoding Strategies for Marketing Plans
8.9 Review and Discussion
Chapter 9 Advertising Communication across Cultures
9.1 Communication Environment
9.2 A Paradigm for cross Cultural Advertising Communication
9.3 A Model of cross Cultural Advertising Communication Strategies
9.4 The Message Creative Strategy for Advertising
9.5 Lingual Codes in cross Cultural Advertising Communication
9.6 Cross Cultural Advertising Communication Styles
9.7 Media Strategies for Advertising Communication
