更新时间：2019-01-05 07:27:48
封面
版权信息
前言
Preface
List of Abbreviations
Chapter One Introduction
1.1 Research Background
1.2 Rationale for the Present Study
1.3 Objectives of the Present Study
1.4 Elucidating Key Notions
1.4.1 Financial Disclosure
1.4.2 Corporate Annual Report
1.4.3 Chairman's Letter
1.5 Organization of the Book
Chapter Two Literature Review
2.1 Schools of Genre Research
2.1.1 The New Rhetoric School
2.1.2 The Sydney School
2.1.3 The ESP School
2.2 Persuasion in Classical Rhetoric
2.2.1 Persuasive Discourse
2.2.2 Persuasive Canons of Rhetoric
2.2.3 Means of Persuasion
2.3 Metadiscourse Research
2.3.1 Definitions and Functions
2.3.2 Classifications of Metadiscourse
2.4 Previous Studies on Corporate Annual Report
2.4.1 Studies on Discursive Features
2.4.2 Studies on Content
2.4.3 Studies on Readability
2.4.4 Other Related Studies
Chapter Three Analytical Framework and Research Methodology
3.1 Analytical Framework
3.1.1 Move Structure Analysis
3.1.2 Metadiscourse Analysis
3.2 Research Methodology
3.2.1 Description of the Corpora
3.2.2 Methods of Annotation
3.2.3 Methods of Analysis
Chapter Four Move Structure Analysis of Chairman's Letters in American and Chinese Corporate Annual Reports
4.1 An Overview
4.2 Move One:Opening
4.3 Move Two:Introduction
4.4 Move Three:Financial Performance
4.5 Move Four:Company Operations
4.6 Move Five:Future Outlook
4.7 Move Six:Closing
4.8 Analysis of Two Sample Letters
4.8.1 Analysis of a Sample American CL
4.8.2 Analysis of a Sample Chinese CL
4.9 Summary
Chapter Five Metadiscourse Analysis of Chairman's Letters in American and Chinese Corporate Annual Reports
5.1 General Findings
5.2 Logos:Creating Rational Appeals
5.2.1 Transitions
5.2.2 Frame Markers
5.2.3 Code Glosses
5.2.4 Endophoric Markers
5.3 Ethos:Creating Credibility Appeals
5.3.1 Boosters
5.3.2 Hedges
5.3.3 Self Mentions
5.3.4 Evidentials
5.4 Pathos:Creating Affective Appeals
5.4.1 Attitude Markers
5.4.2 Engagement Markers
5.5 Summary
Chapter Six Discussion
6.1 An Overview
6.1.1 Major Similarities
6.1.2 Major Differences
6.2 Holistic versus Analytic Cognition
6.3 High-context and Low-context Cultures
6.4 Power Distance
Chapter Seven Conclusion
7.1 Summary of Major Findings
7.1.1 Move Structure Analysis
7.1.2 Metadiscourse Analysis
7.1.3 Tentative Explanations of Major Cross-cultural Variations
7.2 Implications of the Present Study
7.3 Limitations of the Present Study
7.4 Suggestions for Future Research
Bibliography
Appendix Ⅰ
Appendix Ⅱ
Index
